#ARwx - How 4 Little Letters Rocked Twitter

I've spent a lot of time writing and sharing my thoughts over at Keith Crawford's blog... so I'm going to save time and not reinvent the wheel by directing you over there. But first let me give you the rundown.

Going back about a year, a state govt agency began using the hashtag #ARwx as the official standard for all tweets related to severe weather in AR. It has quickly caught on and as of this past weekend it went nuclear during the tornado outbreak in AR. Mainstream media (with the exception of a few superstars) completely missed out on this so we worked to educate them Saturday morning in between rounds of severe weather. It worked... sort of. Some of the local news organizations got it and quickly adapted. Other news outlets... well we're still not sure if they know how to check their @ replies.

All that being said, the first post generated a lot of discussion. Now it's time for a follow-up and you can find that here. As well as some comments by Gardnerrific people.